Fuji Digital Cameras

By: Kevin Rockwell

Fuji digital cameras entered the market in the late 90's. Started in Japan in 1934, Fuji has always tried to stay ahead of the pack. The history of this company is rather interesting so let us take a look at it.

Started in a small Japanese in the foothills of Mt. Fuji, the Fuji Film Co. Ltd was founded in the year 1934. At that time, no one could imagine that such a small camera making company would become a million dollar global name known all across the globe within a span of 50 years. Today, Fuji is known for its great digital cameras and innovative technology.

It took Fuji 35 years to come to the USA. In the US, Fuji again started small with the establishment of a six person office in the Empire State Building in New York City. Within a span of four years, in 1969, the company had expanded itself so fast that the
Morgan Guaranty Trust Company issued American Depository Receipts (ADRs) on Fuji Photo Film stock.

In 1976, Fuji Film launched the world's first ISO 400 color print film. This was the fastest color still photo film present in the world during that time. Then, in 1980, Fuji launched the fastest color motion picture film - the A-250. After this, Fuji became the official sponsor of the Los Angeles Olympics in 1984.

One of the biggest launches in camera history made by Fuji was the QuickSnap in the year 1986. The QuickSnap was a one-time-use camera and it became an instant hit in the market. Due to its usefulness, easy-to-use convenience and price, the QuickSnap became the market leader during its time. Improvising on the QuickSnap, Fuji introduced the world's first one-time use 35mm camera with a flash in the year 1988.

Fuji was not a company which could be left behind as far as digital technology and digital cameras was concerned. Even though Sony overtook Fuji in the race of introducing the first digital camera, Fuji gave the world the first digital camera with removable media in the year 1988.

Today, Fuji has firmly established itself in the digital revolution. It has continuously innovated itself and made several product launches such as the MX-700 in the year 1998, which was the world's smallest and lightest mega pixel digital camera at that time. Fuji has also made forays into digital printing technology.

Not only this, but Fuji is a conscientious of the environment as well. In the year 2000, Fuji made a $7.8 million contribution in the construction of the Fuji Film Giant Panda Conservation Habitat in Washington DC in order to bring two giant pandas from China to the USA.

From the NANO CUBIC Technology which allows digital videotapes to increase their recording capacity to 1000 two-hour movies in 2001 to the xD-Picture Card, which was the smallest storage media in the market in 2002 ; Fuji continues to introduce newer and newer digital technologies today. Some of the newest digital cameras introduced today are :

• A-Series: Automatic point-and-shoot cameras for basic users.
• E-Series: Full featured, compact cameras with manual control as well.
• F-Series: Ultra compact cameras in different styles with full features.
• S-Series: Advanced cameras with optic controls for advanced users.
• S-Pro Series : Extremely advanced cameras for professionals.

Author information:

Kevin Rockwell worked as a network TV cameraman for 20 years shooting news and sports. Now a devoted fan of digital photography and video he works to gather information, tips and news for digital camera users. Oh and he loves to shoot pictures of his kids playing sports.

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